Gluten Free Girl’s blog seeks to share the joys of food with a world that is full of instant rewards. The opening lines of her blog titled “sliced tomatoes (and smoked tomato salsa)” ask the reader to recall the feeling of winter—something which many of us can relate to in part, but fail to comprehend in full. She then contrasts the lack of color and scent to what her subject is—tomatoes which are in their best behavior around this time of year. Even the photographs are placed tactfully—a large photo of luscious orange tomatoes is placed directly after the statement “I wait all year for tomatoes,” causing the reader to feel the anticipation as he or she pauses momentarily from reading while gazing at the photograph which takes up the screen.
Continuing onward, she uses examples of the effects of tomatoes on those she has known to bring credibility to her argument—her approach to tomatoes is not just a personal phenomenon, but a trend among others as well. This statement makes the reader think, if subconsciously, that there might be something to this love of tomatoes!
Gluten Free Girl then provides a step of action to this thought by providing a recipe so that the reader, to, may experience that same joy of tasting fresh tomatoes. She even makes provisions for the reader who might not have all the tools needed to make it, and provides other methods to achieve a similar result with more common household goods.
There are many ways that she could have arranged her blog, including just posting her recipe, but instead she provided an introduction and got the readership curious about her subject before providing the means of sharing in her love of tomatoes.
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